How to Grow a Web Design Business

Published on 19/06/2014

We are a four year old web design agency based in Dublin. We started our business through one of the worst recessions in the past 50 years and are still here to tell the tale. There are companies all over Ireland looking for web design services – you just need to find them. Here are our top tips on how to grow your web design business:

  1. Find your niche. Discover what you are good at and what makes you different form other marketing agencies and target the market who are looking for your specific services.
  2. SEO or Search Engine Optimisation is the most cost effective way to drive traffic to your site from Google searches. As everyone who runs a web development agency is probably aware this takes a lot of time and patience. Keep writing the quality content and you will eventually get your reward.
  3. Adwords work well for many industries but is just too competitive for competitive keywords to make it pay in Dublin. Pay €6 for a top place ad for our targeted keyword? No thank you – it does not make business sense with an average conversion rate of 1.5%. Target the not so competitive adwords and keep a keen eye on conversion rates.
  4. Networking – The best way of attracting new clients is when they know you personally and can put a face to your name. Find a networking event relevant to your business. Try and avoid events that allow too many companies from the one industry.
  5. Cross sell to current clients. If you have a happy client make sure they know all the services you provide. It is much easier to sell to customers who are already buying from you. Promote yourself effectively to current clients with regular promotions.
  6. Don’t shy away from local advertising. Web companies tend to focus on web based promotion but traditional advertising works well. Market yourself to your local customers. Signage and flyers work well.
  7. Google Maps – this is a vital part of your local marketing. People want to work with people within proximity to themselves. Make sure you are properly signed up with Google maps and listing all of your services.

And there it is. Top tips for growing a web design company in Dublin. Good luck!